DC Universe Infinite

DC Comics

BRAND

  • Owned & Operated (DC.com, DCUI app, in-app messaging, app store presence)

  • Email & CRM

  • DC’s social channels

  • Press & Earned Media (Launch PR, fan press, industry trades)

INITIATIVE

DC Universe Infinite Launch

CHANNELS

DC Universe was evolving: original shows were migrating to HBO Max, and comics became the core product. Our goal was to reposition DCUI as a standalone subscription product that could grow and retain a super fan base — while honoring legacy and converting former DC Universe users.

OVERVIEW

  • Crafted direct, omni-channel messaging that clearly instructed users how to subscribe, ensuring frictionless conversion across owned, earned, and social.

  • Used DC’s Owned & Operated platforms as the lead storytelling hub, driving high-intent fans into the ecosystem through editorial, community, and app touchpoints.

  • Layered lifecycle marketing and partnerships to deepen engagement, retain subscribers, and expand reach to emerging reader segments.

  • Aligned all messaging across PR, O&O, and organic social to ensure consistent fan narratives while driving business goals.

APPROACH

RESULTS

Turned DCUI Into a Growth Engine

Launched targeted campaigns that boosted retention and fueled subscriber growth

Expanded Audience & Revenue Streams

Opened the brand to curious readers, driving new subscriptions and lifetime value

Repositioned DCUI as a Premium Fan-First Comics Destination

Shifted perception from streaming pivot to best-in-class digital comics experience—super-serving the fan community