Sony Music x Iniko

BRAND

Sony Music x Iniko

INITIATIVE

Iniko – “Jericho” Music Video + Fortnite Activation

CHANNELS

  • YouTube, TikTok, Instagram & Twitch

  • CES, Industry Press

OVERVIEW

To support Sony Music’s Fortnite debut, we partnered with Iniko to turn the viral hit ‘Jericho’ into a fan-first, playable experience—giving the artist a bold new platform to connect with fans inside Fortnite and across social.

  • Positioned the Fortnite experience as an extension of Iniko’s storytelling, blending music, gaming, and social-first stunts.

  • Activated Iniko’s fanbase through co-promoted social content and Twitch livestreams, driving traffic to the game.

  • Elevated the experience by securing a hero placement in Sony Corp’s CES booth—spotlighting the innovation to the industry.

STRATEGIC APPROACH

RESULTS

13 million views

In first 30 days. Propelled 'Jericho' to viral status on YouTube

Fan-First Innovation

Gave Iniko a powerful new platform to deepen fan connection, drive engagement, and deliver clear artist impact

Sony Spotlight at CES

Highlighted in Sony Corp’s CES booth, elevating the experience as a key innovation showcase for the company